Freebies

We all love to get something for nothing. Whether it’s a free trial period for a new service, a free t-shirt with purchase, free shipping, or a free sample in the grocery store. Offering something for “nothing” will have otherwise rational people lining up down the block. However, there’s a big problem with free. The […]

Nothing is more appealing than getting something for free. Except, perhaps, the chance to get something extremely desirable for free. Knowing this, savvy marketers routinely use human nature against us in the form of “free” offers that aren’t.