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Why a Digital Marketing Certificate Is Worth It and Where to Get One

4 minute read

Devon Taylor

By Devon Taylor

Digital marketing isn’t going anywhere anytime soon. In fact, it will become even more important as the world moves towards further digitalization. Considering how more important digital marketing will become, there is no time like the present to pursue a career in digital marketing. Get ahead of the curve and prepare for a brighter future by enrolling in digital marketing certificate program. A quick online search is all you need to find a program that suits your budget and time commitment.

If you need help getting started, here is everything you need to know about how much digital marketers make, what to pay for a digital marketing certificate, and some schools to acquire a certificate from. With all this information, you’ll be ready to start applying.

How Much Do Entry-Level Digital Marketers Make?

If you’re considering a career in digital marketing, it is beneficial to know how much entry-level digital marketers make. With this information in mind, you can better select what is the most affordable path for you to pursue digital marketing.

The average salary for an entry-level digital marketing job is $45,000. However, as you gain more experience, your salary will increase to the national average of $63,613 per year. With even more years on their resume, some digital marketers can make as much as $100,015 per year.

How Much Should You Pay for a Digital Marketing Certificate?

No matter how you look at it, further education can be an expensive and time-consuming endeavor. Fortunately, if you do some research and properly budget your funds, you can find a certificate program for your budget.

Value Colleges recommends that students pay no more that $20,000 for a digital marketing certificate. To avoid paying more than you need, stick to programs that stay within the average cost of $1,500 to $2,500 per year.

Additionally, there are digital marketing certifications, such as Google Ads or Meta Blueprint, that provide a good foundation of knowledge for free.

Best Value Digital Marketing Certificates

As mentioned before, school is expensive. Even though a digital marketing certificate can lead to a high paying job, it is in your best interest that you get the most out of the money you spend. With the plethora of digital marketing certificate programs out there, it can be hard to narrow down which ones are worth your time and money.

To help with the decision process, here are a few programs that offer the best value for your money.

Duke University – Digital Media and Marketing Certificate

Tuition: $3,195

The Digital Media and Marketing Certificate program from Duke University is designed to both enhance the skills of those with existing experience and establish a knowledge base for individuals are just starting to pursue a career in digital marketing. From learning about SEO to covering the different types of digital marketing, the program will provide students with everything they need to apply for multiple digital marketing credentials, including OMCA and OMCP certification.

Since the program is entirely online, students can complete the seven required courses at their own pace. On top of the required courses, the program includes:

  • Multiple elective courses;
  • Labs to apply the skills learned in class;
  • Twice-a-month live mentoring sessions with instructors, and;
  • Access to live and on-demand webinars from industry experts.

Furthermore, successful graduates will receive an extra year to access course materials for review or if any information receives updating.

Harvard University – Marketing Management and Digital Strategy Graduate Certificate

Tuition: $3,100

The Marketing Management and Digital Strategy Graduate Certificate program from Harvard University is a comprehensive way to build your knowledge base of digital marketing. Students will learn everything from traditional methods to conduct market research to the key principles of modern digital marketing — all at their own pace.

In order to earn one’s certificate, students are given three years to complete four courses or 16 credits of their choosing. Even with all that time, Harvard estimates that most students take one and a half years on average to complete the program. On top of being able to complete the program at your own pace, Harvard offers the choice of taking it entirely online or on campus.

University of Illinois – Digital Marketing Certificate

Tuition: $320 per credit hour

According to the University of Illinois, their Digital Marketing specialization certificate is designed to help students launch careers in digital marketing. As such, the certificate program provides students with the skills and knowledge necessary to succeed in the ever-changing world of digital marketing.

Set up through the Gies College of Business’s online portal with additional courses available through Coursera, this program contains four graduate-level courses for students to complete. The University of Illinois estimates that the program can be finished in as little as seven months, so you can move onto a digital marketing job in no time.

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Devon Taylor

Managing Editor

Devon is an experienced writer and a father of three young children. He's simultaneously trying to build college funds and plan for an eventual retirement. He's been in online publishing since 2013 and has a degree from the University of Guelph. In his free time, he loves fanatically following the Blue Jays and Toronto FC, camping with his family, and playing video games.


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