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Is Investing in Gold a Smart Idea?

4 minute read

By Heather Fishel

When you think about investing, you likely think about the stock market. After all, one of the most common ways to grow your money and build an investment portfolio is through stocks, bonds, and mutual funds. But when the stock market is unstable or the economy is causing dramatic losses and shifts in these traditional investments, how can you confidently invest your money?

Fortunately, there are other options. One of the most popular is investing in gold. Gold has long been a valuable investment, and it’s a great option for diversifying your portfolio.

And in some ways, gold can be a smart, low-risk investment. You just need to understand the basics of investing in gold before getting started. If you’re considering investing in gold, here are a few different ways you can benefit.

Gold is a Valuable Asset

Gold is an appealing investment for many because it’s long been valuable.

In ancient times, gold was used to create physical coins and exquisite jewelry. It was highly sought after during gold rushes in history. And until the late years of the 20th century, paper currencies around the world were backed by gold.

Even though the U.S. no longer uses a currency that’s backed by physical gold, this precious metal is still highly valued. And gold is an important piece of the global economy. Banks, financial organizations, and even the International Monetary Fund have gold supplies and reserves.

Gold has been a valuable financial asset for centuries, and this isn’t changing in today’s modern world. Gold often signifies and helps preserve wealth, even when the economic environment is uncertain. And because gold has withstood the test of time and many volatile market shifts, it’s considered a valuable commodity now.

Gold is Always in Demand

In addition to being a highly prized asset around the world, gold is also always in demand. People everywhere love gold – particularly in certain forms.

Demand is typically very high for gold in two forms: jewelry, which accounts for about 50 percent of the demand, and physical investment in gold, which accounts for about 40 percent of the demand. Physical investments, such as gold bullion, coins, and bars, are some of the most popular methods of investing in gold.

And because gold is both popular and an attractive investment, demand is consistent. Gold investors come from all backgrounds, from regular individuals, experienced investors, and even large financial institutions.

Even when financial markets are volatile and economic downturns happen, the demand for gold remains quite stable. Though gold can see temporary reductions in demand, this precious metal tends to behave opposite to the economy. When all other investments are down, gold can rise in both its value and its demand.

And this consistent demand can bring good news for anyone who’s invested in gold.

Gold Can Offer More Stability Than Other Investments

One of the biggest concerns people have regarding investments is the risk versus the reward. When you place your hard-earned money into traditional investments like stocks, bonds, and mutual funds, you do run the risk of losing it all.

Any investment can lose money. And there’s always a risk when you invest. However, investing in gold can potentially offer a lower risk and increased confidence in your returns.

Gold holds its value well during economic downturns. When the stock market sees turmoil, gold investments tend to perform well and remain relatively stable. For example, during the recession years of 2007 to 2009, the stock market fell 36 percent. Gold behaved in the opposite way – its price actually rose by 25 percent.

If you’re looking for an investment that can withstand times of economic downturn and uncertainty, you might want to consider the potential stability of gold.

Additionally, gold investments are viewed as a great way to diversify your investment portfolio. Diversification is another important factor that can help your money perform well even when the market begins to fall. Adding gold investments to your portfolio can help you balance concerns like inflation, declining dollar strength, and loss of wealth.

There Are a Number of Ways to Invest in Gold

Investing as gold unfortunately isn’t as easy as owning a few pieces of gold. The process is more similar to other investments, such as stocks and bonds.

There are generally three common ways to invest in gold:

  1. Purchasing physical pieces of gold in some form.
  2. Investing in gold mutual funds or exchange-traded funds.
  3. Trading gold futures and options in the commodities market.

Within these general investment strategies, there are more specific ways to purchase and invest in gold. For example, buying physical gold could include purchasing a mix of bullion and coins. Trading gold futures and options could include buying funds that invest in shares of precious metal mining companies.

There are many different options when you’re ready to begin investing in gold. Before you decide to invest in any particular way, make sure you do your research to learn about all of the choices you have at your disposal.

How to Start Investing in Gold

Over the course of history, gold has proven to be an incredibly valuable asset. It’s historic, and today it offers great potential as a financial investment.

If you’re interested in investing in gold, there are many different ways to do this. The best strategy for your money depends on your financial situation and your investment goals. It’s important to consider all the factors that could shape and influence your money.

When you’re ready to invest, it’s a good idea to research all of the different opportunities to put your money into gold. You can look for financial advisors, or individuals who are experienced in managing gold investments. You can compare the pros and cons of different types of gold investments. With all of that information, you’ll be prepared to make a smart financial decision.

Fine Gold BarsCinematic Boy / Shutterstock

Heather Fishel



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